Recognized
as one of the top women business owners in America, Cathy Ellis leads
Atlanta Classic Cars with a combination of gentility and tenacity. This
formula has served her, and the business, well during the past 15
years.
The
daughter of Mercedes-Benz dealer and founder of Atlanta Classic Cars,
John Ellis, Sr., Cathy was exposed to her career path at an early age.
Through her father, she gained valuable insights into the business and
inherited a passion for success. Although he warned her that car sales
is no place for a woman, she set her sights on dealer ownership and has
made her own definitive mark on the industry.
After
graduating from the University of Arizona, Cathy worked at a small
Volkswagen dealership in Illinois, developing the expertise and
hands-on knowledge needed to move ahead. She assumed ownership of
Atlanta Classic Cars in Decatur during 1988. Under her direction, the
dealership grew to become one of the largest Mercedes-Benz retailers in
the United States, and among the largest woman-owned dealerships in the
country.
Her
most recent challenge was building Atlanta Classic Cars' new $15
million facility in Gwinnett County after outgrowing its Decatur home.
Four years of planning, consumer research and customer demands shaped
the design for the largest Mercedes-Benz automobile dealer in the
Southeast, opening July 21, 2003.
According
to Ms. Ellis, "While others might say Atlanta Classic Cars is a success
in spite of the fact that I am a woman, I believe it is successful, in
part, because I am a woman."
Ms.
Ellis embraces Mercedes-Benz corporate-wide commitment to improving
one-on-one service and recognizes relationship building is critical to
dealership growth. She considers her greatest business accomplishment
to be the familial atmosphere of Atlanta Classic Cars, which has led to
the longevity of staff and the loyalty of customers. "We care about
each other and our clients," said Ms. Ellis. "And that keeps everybody
coming back."
She shares her success by
leading community endeavors and served on the Carter Center's Board of
Counselors and on the Federal Reserve Bank's Small Business Board.
Atlanta Classic Cars also sponsors Aid Atlanta, the Women's Resource
Center, the National Council for the Prevention of Child Abuse and
several other charitable organizations.